About us


K-Insiders Consumer Panel is an online research community comprised of people who are interested in sharing their thoughts and opinions with others. This online community provides a place for members to interact, share ideas, and give opinions. We are excited to hear what you have to say!

K-Insiders Consumer Panel is brought to you by Kellogg's, a leading food producer. To learn more, visit our corporate website at www.kelloggcompany.com

Joining K-Insiders Consumer Panel is by invitation only. If you would like to become a K-Insider Consumer Panel member, please sign up for Kellogg's Family Rewards and you may be invited. As a member of Kellogg's Family Rewards, you will have an opportunity to collect points and earn great rewards, receive special offers, promotions, exclusive coupons and great recipes. It's absolutely free to sign-up - what are you waiting for?! Click here to join today.

The K-Insiders Consumer Panel community is built and managed by QuestionPro, a technology-based research company, on behalf of Kellogg's. QuestionPro built the first online panel in 2007 and since then has built over 300 communities for major brands all over the world. Having created over 300 communities, and launching more every month, the QuestionPro team are experts at building and managing communities that will provide members like you with an engaging and rewarding experience.

Go mobile for convenience on the go

Verified users get 200 reward points on usage post sign-up.

Go mobile for convenience on the go

Verified users get 200 reward points on usage post sign-up.