An online research panel is a community of individuals with similar interests and experiences who have voluntarily chosen to participate in online research studies about various topics related to their common interests.
K-Insiders is a community of people who are interested in sharing their thoughts & opinions with others.
To be eligible to participate in the K-Insiders community you will need to join Kellogg's Family Rewards. As a member of Kellogg's Family Rewards, you'll have an opportunity to collect points, earn rewards, you may receive special offers, promotions and exclusive coupons and you'll have access to great recipes as well. You may also be invited to join K-Insiders. To join Kellogg's Family Rewards, simply click here.
No. Participation is free. In fact, you may earn rewards for your participation.
K-Insiders is currently for US residents only.
Members are invited to participate in a variety of fun events and activities including interactive surveys, real time discussions, quick polls and more. You'll have the opportunity to provide feedback on current offerings from Kellogg's and to tell us what new products you'd like to see us offer.
You will have the chance to voice your opinion and make it count on products that you and your family consume.
We will share survey results. You will learn what others think and how results can influence decision-makers.
You will be rewarded for your participation. You will be entered into sweepstakes draws with chances to win electronic gift cards and coupons every month.
Upon registration, we'll collect your contact details including name, state, zip code, and email. On our first survey to you before becoming an official member, we'll ask for some additional demographic information on items such as gender, income, education, household composition and a few others. Profiling this information will help us ensure we have a wide range of all types of panelists that represent Americans.
It's easy - you'll see the login box on www.k-insiders.com. Sign in using the email and password that you selected when you first registered.
If you forgot your password, simply click on the ‘forgot password' link located underneath the sign in area on www.k-insiders.com home page. You will then be prompted to provide your email address, and once submitted you will receive an email with a link to set a new password. If you don't receive an email within 10 minutes, please email our support team at firstname.lastname@example.org.
To change your email or password, sign into your account on the home page of www.k-insiders.com. Once there, click on the ‘My Profile' button at the top of the page where you will then be able to enter in a new email or password. Enter in your email or password, then scroll down and click on ‘Update'.
To update your profile, simply sign into your account on the www.k-insiders.com home page. Once signed into the members area, you will then be able to click on the ‘My Profile' button located at the top of the screen. Once there, you can update any of the fields provided. Once you have updated your information, scroll down and click on ‘Update'.
Go to the ‘My Profile' page and select ‘Change' under the profile picture icon. Make sure to choose something clear so your fellow K-Insiders peers can get to know you! Your profile photo file size cannot exceed 300 KB.
You may remain on the panel as long as you choose to participate in studies. Members may remove themselves from the panel at any time.
We're sorry to hear that. Once you're logged into the K-Insiders website, click on the unsubscribe link at the bottom of the website. Alternatively, you can submit a request via the Contact Us form or send an email to email@example.com with the word "Unsubscribe" in the subject line.
Kellogg's and Toluna take the security of your personal data very seriously and we adhere to the MRA market research standards: www.marketingresearch.org/issues-policies/mra-code-marketing-research-standards.
We collect some personal data about each member for a number of reasons:
- It enables us to contact you about research (i.e. surveys, discussion forums and/ or poll questions) you can take part in and to also let you know if you've won a prize for your participation.
- It enables us to contact you with surveys that are specifically relevant to you and your lifestyle.
- It helps us to analyze the survey data by different categories such as gender, age or the region consumers live in.
Don't worry – it will not be possible for any individual respondent to be identified from the results. Your information will only be used for research purposes.
Your email address will not be forwarded to third parties unless you give explicit permission, so you will not receive spam as a result of your participation in K-Insiders.
Any personal information we collect remains completely confidential and is strictly used for research purposes only. Some of the information we collect allows us to analyze results by subgroups. To ensure your total privacy, your answers are grouped together with other members who completed the same survey and the results are only viewed in aggregate, so we never trace responses back to any single panelist.